SMS or text messaging has become a cheap way of marketing specifically for small business, as they allocate small budget for the marketing purpose. A mainstream of customers nowadays uses cell phones and text message is very popular among them. From the marketing perspective, SMS messages are considered very engaging as compared to email and social media. The benefit of SMS messaging is that it is always carried by the customers and on the beep alert, they read the messages. Thus, any message is usually read within a few minutes after the delivery. Many small businesses are reluctant to implement SMS messaging for the marketing of their business, as they think that SMS messaging or send bulk messages is not effective. However, SMS text marketing is quick, cheap, interactive and convenient. Now read three main reasons for employing SMS marketing for small business organisations.
Bulk Messages are Quick
Bulk messages are quick, for both consumers and advertisers. Unlike email promotions and social media marketing, bulk messages are easily sent and received. On top of it, the response is quick, which is very important for a small business. Unlike large business, small business cannot spend a lot of money on the research and survey to understand their consumer behaviour. Therefore, bulk messages do not only allow them to promote their business, but also conduct a quick survey via text messages
SMS Messages are Cheap
With the availability of different online SMS message service providers, it has become rather easy for the marketers to send bulk SMS in the cheap rate. To receive the SMS, consumers do not necessarily have to pay. However, in the cases where advertisers require the response of the consumers, consumers are charged a very small amount for the service charges by their network providers. Small business, which is already going hand to mouth, faces difficulty in hiring an email marketer or social media expert to promote the business. On the contrary, via SMS marketing Service, small business can promote their business by spending a small fund
Text Messages are Interactive
Even though email and social media are interactive too, but due to the quickness of the text messages online, marketers admire the interaction that text message brings about. With the help of text message services, marketers can easily establish a customer relationship by promoting, inquiring consumers their choice, and another call to action. Small business such as bakery cannot afford to hire marketing experts to increase the sale. Therefore, via text message service, even a bakery business can stay in touch with the customers. They just need to ask every visiting customer to subscribe if they want to receive the offer messages from you